As part of their joint venture between Iconix Lifestyle India and Reliance brands, Kapsons was enlisted to launch the globally recognized, 100-year-old American fashion brand London Fog in India. Kapsons holds strong relationships with brands associated with both Iconix and Reliance, so when it came to launching the American fashion brand London Fog in India, Kapsons was the best bet.
Today, London Fog remains as smart and timeless as the coat that made its name, but also as discerning and adaptable. With a modern-classic sensibility and a much-expanded line, it’s the perfect fit for a fast-moving world with an evolved sense of style. After having conquered the North Region as a retailer, Kapsons ventured into designing & manufacturing with the additional advantage of having retail stores, making it easier to reach the customers and providing them with the best of the best. With a focus on men’s wear, specialization in winter wear, and a mission to adapt to the ever-changing lifestyle, weathering every season and situation, the company is inspired by luxe European, refined styles.